Time for millennials to feel vindicated.
Millennials get a lot of flak for their social media use. Facebook, Twitter, Instagram, Snapchat – they’ve all been used in the media to characterize the millennial generation as self-centered and image-obsessed. However, that might not be the case anymore. A recent report from Nielsen says that Millennials are not the most social media-addicted generation. That ignominious award actually goes to the generation ahead of them, Generation X.
Nielsen defined Generation X as anyone between the ages of 35 to 49, while Millennials were people aged 18 to 34. They found that Gen Xers actually spend 39 more minutes on social media per week than Millenniials. In total, that’s just under 7 hours spent on social media per week for people between 35 and 49.
Generation X also spends more time on media in general, consuming some form of media for 32 hours per week, while Millennials only consume around 27 hours in the same amount of time. So next time someone older tries to come at you for being a millennial, tell them it’s really Generation X that are the problem.