Netflix Is "Doubling Down" On Interactive Series After Success Of "Bandersnatch"

The positive reception from "Bandersnatch" prompts Netflix to move forward with more interactive series.

BYAron A.Mar 13, 20191254 Views

While fans waited for a new season of Black Mirror, the creators blessed us with Bandersnatch over the holidays. The interactive standalone film in the Black Mirror world that introduced a new type of technology to Netflix. With the success of the film, Netflix plans on "doubling down" on more interactive series.

Netflix VP of product, Todd Yellin, delivered a keynote presentation at the 20th edition of media and entertainment conference FICCI-Frames in Mumbai this week where he revealed the streaming giants' plan to move forward with more interactive series.

“It’s a huge hit here in India, it’s a huge hit around the world, and we realized, wow, interactive storytelling is something we want to bet more on,” Yellin said. “We’re doubling down on that. So expect over the next year or two to see more interactive storytelling. And it won’t necessarily be science fiction, or it won’t necessarily be dark. It could be a wacky comedy. It could be a romance, where the audience gets to choose – should she go out with him or him.”

Yellin also revealed plans to increase Indian content on Netflix, citing the success of Sacred Games, a Netflix original series about a cop who's chasing down a gang boss. Additionally, Yellin said the number of languages for Netflix content will increase from 25 to 30.

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Aron A.

Aron A. is a features editor for HotNewHipHop. Beginning his tenure at HotNewHipHop in July 2017, he has comprehensively documented the biggest stories in the culture over the past few years. Throughout his time, Aron’s helped introduce a number of buzzing up-and-coming artists to our audience, identifying regional trends and highlighting hip-hop from across the globe. As a Canadian-based music journalist, he has also made a concerted effort to put spotlights on artists hailing from North of the border as part of Rise & Grind, the weekly interview series that he created and launched in 2021. Aron also broke a number of stories through his extensive interviews with beloved figures in the culture. These include industry vets (Quality Control co-founder Kevin "Coach K" Lee, Wayno Clark), definitive producers (DJ Paul, Hit-Boy, Zaytoven), cultural disruptors (Soulja Boy), lyrical heavyweights (Pusha T, Styles P, Danny Brown), cultural pioneers (Dapper Dan, Big Daddy Kane), and the next generation of stars (Lil Durk, Latto, Fivio Foreign, Denzel Curry). Aron also penned cover stories with the likes of Rick Ross, Central Cee, Moneybagg Yo, Vince Staples, and Bobby Shmurda.