Netflix has no competition.
Do you know anyone who doesn't utilize Netflix? Even if they don't pay for their own account, they probably are using someone else's. The streaming site is renown worldwide for offering a long catalog of amazing shows and movies, but now even more so, Netflix has stepped into a league of their own by offering some of the best original content in entertainment. According to Business Insider, a report by Morgan Stanley shows that 39 percent of viewers believe Netflix has the "best original programming" among premium TV networks and streaming sites. That percentage has increased every year since 2014.
Netflix will spend an estimated $8 billion this year on original movies and shows. Over half of Netflix subscribers cited "good original programming" as their reason for supporting the streaming site, proving that Netflix is not only producing quantity, but also quality productions. The study also found that Netflix has attained majority control of the age 18-29 demographic, the most desired group of viewers. 70% of people in that age demographic reported using the service, which is no surprise to anyone.
Shows like Stranger Things, 13 Reasons Why, Luke Cage, Jessica Jones, The Defenders, Daredevil, Lost In Space, Master of None, Narcos, Dear White People, and Fuller House have all helped contribute to the popularity of Netflix.