NBA announces MGM as official betting sponsor.
NBA commissioner Adam Silver made an historic announcement today in New York, revealing that the league has struck a deal with MGM Resorts as the official gaming partner of the NBA and WNBA. According to ESPN, that will give the gaming company rights to use league highlights, names, logos and its direct data feed.
As part of the partnership, according to NBA.com, MGM Resorts will use official NBA and WNBA data and branding across MGM Resorts’ land-based and digital sports betting offerings throughout the United States. The partnership is the NBA’s first with a sports betting operator in the United States and is the first of its kind between MGM Resorts and a major professional sports league.
“As the landscape for sports betting in the U.S. continues to evolve at a rapid pace, MGM Resorts is a proven gaming leader for us to work with on this groundbreaking partnership,” said Silver. “Our collaboration will result in the best possible gaming and entertainment experience for consumers through the use of accurate, real-time NBA and WNBA data, and our collective efforts to maintain and enhance the integrity of our games.”
Additionally, NBA.com reports the NBA and MGM Resorts will also work together to create a series of integrations across NBA platforms, including a special digital content series. According to ESPN, it is not known if the NBA will receive an "integrity fee" that gives the league a percentage of the amount wagered on NBA games and events.