Today we're introducing you to a North Inglewood newcomer, Natia, by way of a fresh music video for "Summer Time." Summer is winding down, unfortunately, but you still have a good month to bump this anthem.
The 23-year old rapper takes from the early 2000s in sound and style for the video, rocking oversized t-shirts and jeans, as well as iconic brands from that era, while he takes us to spots around California. It's all feel-good until the song switches up at the end of the video, replaced with a menacing black and white scene that matches the hard-hitting sound of the record.
As Natia says "Summer Time" is "about everything I see, smell and hear out here [in L.A.]."
What do you think of Natia? Keep an eye out for more from him.
