Here's a close look at the new flavors being concocted by the youth up in Toronto. At this point, Niagara's Murda Beatz is a household name, producing extensively for Drake, PND, Migos, and Gucci, and he turned even more heads when he dropped his own mixtape last month. Keep God First features an array of all-stars, including 2 Chainz, Quavo, and Swae Lee, but the first video off the tape comes to the song "Novacane," a collab with Toronto's own Pressa, one of the hottest young acts in the city.
Pressa is an offspring of the trap, and that's why he thrives in the dark, chilly ambience created by young Murda. But this is a brand trap music that you won't hear south of the border. Pressa's got a youthful Canadian twang that produces a unique flow. His style is different, yet undeniably charismatic, as showcased in the "Novacane" video, which reveals a whole new side of The 6.
Pressa's next tape, Press Machine, is coming soon. Expect the project to boast plenty of Murda.
Download Keep God First here.
