Migos' "Bad and Boujee" just hit #1 on the Hot 100, here's how it happened.
August 27, 2016: "Bad and Boujee," a new song from Atlanta trio Migos, is released in advance of their upcoming project No Label 3 on SoundCloud.
October 28, 2016: After gaining some hype on SoundCloud, "Bad and Boujee" is repackaged as the first single from the trio's upcoming sophomore album CULTURE, renamed from No Label 3. It is released officially on all major streaming services and iTunes.
October 31, 2016: The official video for the song, which features cameos from Travis Scott and OG Maco is released on YouTube.
October/November: The power of "Bad and Boujee" is slowly creeping through word-of-mouth.
November 15, 2016: "Bad and Boujee" is the #1 streamed song on SoundCloud. A title it continues to hold on to weeks later.
November 21, 2016: "Bad and Boujee" enters the Hot 100 at #76 for the week dated December 3rd.
November 28, 2016: Migos jump 22 spots from 76 to 54, making "Bad and Boujee" their highest charting song on the Hot 100, surpassing "Fight Night," which peaked at 69 in September 2014.
December 5, 2016: "Bad and Boujee" makes a minor jump from 55 to 49.
Early December: "Bad and Boujee" talk on social media revs up, with much debate over the quality of Lil Uzi Vert's verse.
December 12, 2016: "Boujee" makes another huge jump up the charts, moving up to 24 on the Hot 100.
December 19, 2016: Migos fall 2 spots to 26 on the Hot 100, indicating "Boujee" may have hit its commercial peak.
December 21, 2016: Migos perform "Boujee" in Nigeria to a huge, enthusiastic crowd that has the song memorized down to every ad-lib. It's covered by many news outlets and makes a big splash on social media.
Late December: A meme inspired by "Boujee" begins to take off on Twitter in which the opening lines of the hook: "Rain drop, Drop top," serve as a mad-lib for a third humorous line. This meme gives way to some video mash-ups, and soon enough the song is more discussed than ever on social media.
December 27, 2016: "Boujee" blasts from 26 to 13 on the Hot 100.
December 30, 2016: "Boujee" is the #1 song on Spotify, Apple Music and iTunes.
January 3, 2017: "Boujee" continues its blazing ascent up the Hot 100, landing at #2. Migos reveal the artwork and release date (Jan. 27) for Culture, and release the video for new single "Call Casting."
January 8, 2017: Migos are predicted to reach #1 on the Hot 100 for the coming week.
At the Golden Globes, Donald Glover shouts out Migos during his acceptance speech for Atlanta's win. "I’d like to thank the Migos," he says to a confused crowd. "Not for being on the show, but for making ‘Bad and Boujee.’”
Backstage, Glover continues to heap praise on the group, who made an appearance in an episode of the show and have been featured on its soundtrack. "I think they're The Beatles of this generation," he says. "They don't get a lot of respect outside of Atlanta. There's a generation, the YouTube generation that I came up with, that are growing up with something separate from a whole group of people. Honestly, that song ["Bad and Boujee"] is just fly. There's no better song to have sex to."
January 9, 2017: It's reported that "Bad and Boujee" has seen a huge increase in both Spotify plays and YouTube views following Glover's Globes shoutout. Fake Shore Drive suggests the song has "hit 67 million plays on Spotify & gained 10 million YouTube views in 12 hours."
Later in the day, Billboard reports that "Boujee" has officially topped the Hot 100, knocking Rae Sremmurd's "Black Beatles" out of the #1 spot. Seeing as the measurements for the chart placement came before Glover's co-sign, the song stands to hold the position for at least another week.
"Bad and Boujee" is the biggest song in America. Listen to it below.