Microsoft Cancels Xbox Live Gold Price Increase Amidst Backlash From Fans

Microsoft canceled the Xbox Live Gold price increase after facing significant backlash from fans.

BYCole Blake
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Microsoft is backing down on their newly announced price hike for Xbox Live Gold, which was going to double the price for their online service, after a significant amount of backlash.

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"We messed up today and you were right to let us know," Microsoft said late Friday, in an update to the blog post that had announced the higher pricing for the online-gaming service. "Connecting and playing with friends is a vital part of gaming and we failed to meet the expectations of players who count on it every day. As a result, we have decided not to change Xbox Live Gold pricing."

After the announcement, fans on Twitter immediately criticized the company for the decision. The price increase was likely done in an effort to make their Game Pass Ultimate subscription more appealing for their players.

Microsoft continued in their post:

We’re turning this moment into an opportunity to bring Xbox Live more in line with how we see the player at the center of their experience. For free-to-play games, you will no longer need an Xbox Live Gold membership to play those games on Xbox. We are working hard to deliver this change as soon as possible in the coming months.

If you are an Xbox Live Gold member already, you stay at your current price for renewal. New and existing members can continue to enjoy Xbox Live Gold for the same prices they pay today. In the US, $9.99 for 1-month, $24.99 for 3-months, $39.99 for 6-months and $59.99 for retail 12-months.

Stock for the new Xbox Series X console is still limited across retailers, months after its release.

https://twitter.com/_/status/1352845180735393793

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About The Author
Cole Blake is currently an Editor at HotNewHipHop based out of Brooklyn, New York. He began working at the site as an intern back in 2018 while studying journalism at St. John’s University. In the time since, he’s graduated with a bachelor's degree and written extensively about a wide range of topics including pop culture, film & television, politics, video games, sports, and much more. He’s also covered music festivals such as Gov. Ball and Rolling Loud. You can find him publishing work for HNHH from Monday to Wednesday or on weekends. On the sports front, Cole’s a passionate NBA and NFL fan with his favorite teams being the Indianapolis Colts and Los Angeles Lakers. He also roots for the Yankees whenever he finds himself at Yankee Stadium or the Red Storm when in the company of other SJU alumni. His favorite hip-hop artists are billy woods, Earl Sweatshirt, Cam’ron, MIKE, and Mach-Hommy.