Ever wondered what the "B" in Micheal B. Jordan stands for? The real answer is Bakari, which is very similar to the new nickname which will undoubtedly stick to him once everyone realizes he's directing ads for Bacardi, joining Cardi B (not bad company) as A-listers with rum-based names.
Jordan at a Bacardi Party. Photo: Nicholas Hunt/Getty Images
Michael B gushed about his passion for rum to Variety:
Well for starters, we didn’t want to go the comedy route. This commercial shows the journey of rum and how it travels from the barrel to the community, getting back to the heart and foundation of where the Bacardi brand started. They’re patient, they take time in developing the aging process. They’re willing to wait and sacrifice rum for a quality product. Just the fact that a brand is willing to sacrifice their own product to make it better says a lot about what they stand behind, and I really connected with that.
Watch the whole ad below:
