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Reebok Classic and Machine Gun Kelly have teamed up to release their first ever campaign for the iconic Club C sneaker.
Launching today, the “Club C Overbranded” campaign features a brand new pack of Club C sneakers for the Fall season, as well as a hat in a bold blue and a Graphic Pack Half Zip Hoody in grey.
In total, the Reebok Club C Overbranded pack will include six different colorways in white/solid grey, black/white, meteor grey, primal red, hunter green and an all over white print. The hero style is the Club C Overbranded sneaker featuring an all-over Reebok logo branding, reminiscent of the in-your-face graphic branding that was prevalent throughout the 1990s.
“I’ve always been a fan of the Club C sneaker because it’s super clean and timeless,” says Machine Gun Kelly. “It’s one of those kicks that’s been in the street scene forever--more than 30 years. I think the fact that the Club C is still relevant today says a lot about Reebok as brand and how they really are able to define what’s classic.”