Lupe unveils his new health an wellness app at SXSW.
It's becoming quite a trend for Hip Hop and R&B artists to lend their creative direction to brands. In the past few months we've seen Joey Bada$$, Alicia Keys, andÂ Swizz Beatz all given the title of creativce director at various companies. Lupe Fiasco, who seems an unlikely businessman, is now joining the ranks of his peers, and entering the entrepreneurship game.
Lupe is linking up withÂ Wrapports founder Michael Ferro to launch a new health and wellness App called Higi. The app reportedlyÂ âcalculates a Klout-like score (ranging from 1 to 999) that combines body vitals like blood pressure and weight and gives extra weight to wellness metrics like social interaction and community involvement.â While currently only available for iOS, Higi will be available at Shop Rite and Kmart sometime this year.
Lupe, who launched the app at SXSW in Austin yesterday, spoke of the benefits of the app:
âWhen I first checked in I was 160 [pounds] and my score was something like 760. I checked in today, and I was 155, but even though I lost 5 pounds I wasnât active in my social activity enough and my blood pressure was a little highâ¦ It shows you how weight and wellness arenât the same thing. You can be super fit and super depressed because youâre not interacting with your social network. You could work out and work out, but that doesnât really translate to how happy you are in life. You could be at home super happy, super comfortable, just logging in to your computer all day, but your body is paying for it.â
Watch an interview with Lupe about the product below. [via]