HNHH Premiere: The Charm City trio puts together a creative storyline for their new video.
LOWFi released their new 10-track album, Legion, at the beginning of the month. The Baltimore group - consisting of Jayy Grams, Von Wilda and Hayelo - is starting their own movement. Despite the hip hop world being more focused on raising individual artists these days, there's definitely space for a group to come up and prove the value of consistent chemistry. LOWFi has the potential to meet that demand.
The trio was signed to Cinematic Music Group - which has backed artists like Joey Bada$$, T-Pain and Mick Jenkins - after Jayy Grams sent a freestyle to the label that was too hot to deny. More freestyles followed, building buzz for the release of Legion.
While the music is enough of a statement on its own, LOWFi is committed to providing a full package. Today, they added another dimension to the listening experience by dropping a video for "Sacrifices." While music videos seem to be a dying art form, the group whipped up a narrative that is equal parts goofy and political. The vocal harmonies in the background give the song a sunny feel, which is reflected in the bright visuals. However, every joyful moment of skipping down the block is interrupted by some sort of predicament.