Lil Yachty hosts epic Reebok Classic event in NYC.
Earlier this year, Reebok Classic revealed its Spring/Summer 2018 campaign, “Always Classic,” which aims to celebrate the brand’s most disruptive and authentic style pioneers, and challenges them to step up to the global stage to define what “Always Classic” means to them.
Yesterday, Reebok joined forces with one of their newest brand partners, Lil Yachty, to host an immersive fashion and music experience celebrating the iconic Reebok Workout Plus sneaker and Reebok’s ‘Always Classic’ campaign.
Held at Manhattan’s Classic Car Club, those in attendance were treated to a journey through the Workout Plus’ unique heritage, including how several different collaborative projects. Lil Yachty joined his stylist, Rox Brown, and members of the ‘Sailing Team,’ JBans2Turnt and Kodie Shane, for a deeper look into what goes into their unique style choices. Yachty also took to the stage with an explosive live performance to cap off the night.