Lil Nas X's "Montero" Is Aiming To Debut At #1 On Billboard Hot 100

Lil Nas X offers to buy all of his 6.1M Twitter followers a 12-pack of Hanes socks if "Montero (Call Me By Your Name)" debuts at #1 on the Billboard Hot 100.

BYAron A.Mar 31, 20213.1K Views

Love him or hate him, Lil Nas X's marketing plan worked. On Friday, the rapper released his latest single, "Montero (Call Me By Your Name)" as well as its accompanying visuals. The song is an infectious, upbeat bop that arrived just in time for the spring but it's the music video that raised hell, literally. Right-wing pundits and conservative talking heads were furious to see Lil Nas X slide down a pole into the depth of hell only to give Satan a lapdance, snapped his neck, then took his horns.

Frederick M. Brown/Getty Images

The entire rollout for this song and video is seemingly as effective as one would expect. Despite the blowback from the visuals, it seems like many have had the song on steady rotation over the past few days, especially as chart data predicts its debut on the Billboard Hot 100. It looks like Lil Nas X could score his second #1 hit record on the charts.

Fans who've been streaming the record could earn themselves a personal gift from Lil Nas X. The rapper took to Twitter to encourage his followers to keep supporting the song, writing, "if call me by your name goes number 1 i’m buying all my followers a 12 pack of hanes socks."

With the success of his latest single, it looks like we should expect his debut album to arrive later this year.

https://twitter.com/_/status/1376881904947892224
https://twitter.com/_/status/1377121932387119104

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Aron A.

Aron A. is a features editor for HotNewHipHop. Beginning his tenure at HotNewHipHop in July 2017, he has comprehensively documented the biggest stories in the culture over the past few years. Throughout his time, Aron’s helped introduce a number of buzzing up-and-coming artists to our audience, identifying regional trends and highlighting hip-hop from across the globe. As a Canadian-based music journalist, he has also made a concerted effort to put spotlights on artists hailing from North of the border as part of Rise & Grind, the weekly interview series that he created and launched in 2021. Aron also broke a number of stories through his extensive interviews with beloved figures in the culture. These include industry vets (Quality Control co-founder Kevin "Coach K" Lee, Wayno Clark), definitive producers (DJ Paul, Hit-Boy, Zaytoven), cultural disruptors (Soulja Boy), lyrical heavyweights (Pusha T, Styles P, Danny Brown), cultural pioneers (Dapper Dan, Big Daddy Kane), and the next generation of stars (Lil Durk, Latto, Fivio Foreign, Denzel Curry). Aron also penned cover stories with the likes of Rick Ross, Central Cee, Moneybagg Yo, Vince Staples, and Bobby Shmurda.