"Drip Harder" relies on heavy streaming.
Lil Baby and Gunna dropped off their joint project Drip Harder this past week, and the response has been overwhelmingly positive. The project features Drake, Young Thug, NAV, and Lil Durk, and solidifies Baby and Gunna as trailblazing up-and-comers. As expected, Hits Daily Double has the first week projections on deck, and Drip Harder is profiting mainly from streams.
The Lil Baby and Gunna collaboration project is projected to haul in 115-125k equivalent units, with 5-7k coming from pure album sales. The rappers' streaming strength continues to place them in the competitive ring. The streaming push places Drip Harder in third place behind two other albums that were released this past weekend. Twenty One Pilots' Trench takes the lead, selling 155-175k equivalent units, with 120-130k coming from pure album sales. Behind that, the Lady Gaga and Bradley Cooper musical A Star Is Born dropped a soundtrack that is expected to garner 140-160k equivalent units, with 120-130k coming from pure album sales.
Sheck Wes' Mudboy is expected to sell 24-29k equivalent units, with 1-2k in album sales. Lil Wayne's Tha Carter V is still drawing a massive audience as well, and is expected to hit 150k equivalent units which would place it within the top three spots if the projections hold up.