HNHH PREMIERE: LIKE provides an intoxicating video for his psychedelic new single, "Vice."
LIKE is well-known for his work with California trio, Pac Div, but he's been developing his own style while the group has been on hiatus. He's found success in the production world, contributing to Kendrick Lamar's good kid, M.A.A.D. city, and most recently,Anderson .Paak's Malibu. On top of his work in songwriting, he's completed a new solo album titled Songs Made While High, sharing the video for a pre-release record from the project today. The record, "Vice," is a dose of understated psychedelia, as LIKE distorts and manipulates his vocals, transforming a simple boom-bap record into something stranger and more otherwordly. The visuals follow suit, presenting hazy, colorful images that play into the trippy idea behind the album.
“The concept for the video is going into detail about people’s vices; whether it’s sex, drugs or alcohol” LIKE says via email. “We focused on dark yet neon colors captivating the illuminating mystique of night; where temptation of addiction is most busy.”
Songs Made While High is out September 30th. It is available for pre-order on iTunes.