LeBron James Rookie Basketball Card Sells For Record $1.8 Million

A LeBron James rookie card sold for $1.8 million, Sunday.

BYCole Blake
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A 2003-04 LeBron James Upper Deck rookie Patch Parallel card has set the record for the highest price a basketball card has ever sold for. Lob.com CEO Leore Avidar purchased the card from Goldin Auctions for $1.845 million on Sunday. 

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"If we were talking about a T206 [Honus] Wagner, or a 1952 [Mickey] Mantle, it probably wouldn't be that much news," Ken Goldin, founder of Goldin Auctions, explained. "But when you're talking about a card that was literally produced 17 years ago and is for a guy still playing in the NBA, it's just shocking news to a lot of people. It's really where my particular industry has been going for several years."

Matching James' number, there were only 23 of this card produced. Graded 9.5 mint gem by Beckett grading service, Goldin says it is extremely rare.

"There are only two of them, one of them is in private hands and the other was up for auction," Goldin said. "So this really was the single best LeBron card that somebody could have hoped to get. It was very active bidding, a lot of bidders, and we're happy with the results."

"At the present time, I would say that basketball in some cases is stronger than baseball and in other cases is neck-and-neck with baseball," Goldin said.

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Cole Blake is currently an Editor at HotNewHipHop based out of Brooklyn, New York. He began working at the site as an intern back in 2018 while studying journalism at St. John’s University. In the time since, he’s graduated with a bachelor's degree and written extensively about a wide range of topics including pop culture, film & television, politics, video games, sports, and much more. He’s also covered music festivals such as Gov. Ball and Rolling Loud. You can find him publishing work for HNHH from Monday to Wednesday or on weekends. On the sports front, Cole’s a passionate NBA and NFL fan with his favorite teams being the Indianapolis Colts and Los Angeles Lakers. He also roots for the Yankees whenever he finds himself at Yankee Stadium or the Red Storm when in the company of other SJU alumni. His favorite hip-hop artists are billy woods, Earl Sweatshirt, Cam’ron, MIKE, and Mach-Hommy.