LeBron and Ronnie Fieg are cooking up something new.
LeBron James and KITH owner Ronnie Fieg have a collaboration in the works, according to LeBron himself.
LeBron has been constantly updating his instagram live story today and in one of the videos he revealed that he was on his way back from a shoot with Fieg. While he noted that he couldn't explain what type of collaborative project they have in store, he did make a point to say, "It's gonna be crazy. It's going to be OD."
Could it have something to do with the upcoming Nike LeBron 15? A new apparel collection? We'll have to wait and see.
LeBron's longtime friend and business partner, Maverick Carter, serves on the advisory board of Fieg's KITH brand, so it's not all that surprising that the two icons have partnered up. And it's not the only new project LeBron is working on.
He and Maverick recently reached a development deal with HBO for an untitled half-hour single-camera comedy about a Los Angeles-based sneaker store. According to Deadline, the show will be produced by LeBron and Maverick's SpringHill Entertainment.
Deadline also reports that the show will focus on two best friends, as well as their employees, at an up-and-coming sneaker shop outside of Los Angeles, where they take on the challenges associated with the crazy and obsessive sneaker culture. This is certainly something that Ronnie Fieg has plenty of knowledge about, as his collaborations typically bring out sneakerheads in droves with lines stretching around the corner.
The show will be written by Shawn Wines (High Maintenance) and Lemon Andersen (She’s Gotta Have It). Wines also executive produces with James and Carter, and Andersen is serving as a co-executive producer. This won't be the first tv show venture for LeBron and Maverick Carter's SpringHill Entertainment. They've also developed Starz’s half-hour comedy Survivor’s Remorse, which will be entering it's fourth season on August 20th, and the popular NBA game show, "The Wall."
Fieg also has more on the horizon other than the mysterious LeBron collab, including an upcoming Nike collection with Scottie Pippen. Stay tuned to the IG accounts of Fieg, Kith, and LeBron for more details about their new project.