George Floyd's murder at the hands of the police has created a brand new movement in this country. It is a movement that is more organized, more united, and more motivated than ever. The goal is to eradicate police brutality while also advocating for social equality and equity amongst all races of people. Numerous athletes and celebrities have offered money to these causes and have also used their voices to propel real change. As you can imagine, LeBron James has been one of the most prominent voices on that front.
Today, LeBron released a powerful ad alongside his very own brand, Uninterrupted. As you can see in the clip below, we can hear a basketball bouncing in the background with words on the screen. The words say phrases like "shut up and dribble" which is something LeBron has heard all too often. Eventually, the basketball stops dribbling and bounces wildly as if the person has abandoned it. Then the words "shut up and lay still" appear on the screen.
https://twitter.com/_/status/1269043897113522176
LeBron finishes off the add noting "this is why we can't just stick to sports." This advertisement is undeniably strong and will definitely make people stop and think before criticizing athletes for using their voice. Life is bigger than athletics and it's important to use your platform to speak up against injustice.
This is something LeBron knows all too well.
