Nike celebrates Kyrie's Wheaties box with limited edition kicks.
In celebration of Kyrie Irving's Wheaties box, which features the Celtics point guard on one side and his alter ego "Uncle Drew" on the other, Nike has produced a limited edition Kyrie 4 that comes housed in a giant Wheaties box.
Kyrie took to instagram this afternoon to share a sneak preview of the Wheaties-inspired kicks, which feature a bright orange upper accompanied by hits of white and blue just like the box. Additionally, the outsole combines a brown gum color with splashes of white which represents the iconic cereal.
According to Sole Collector, the "Wheaties" Nike Kyrie 4 will be limited to just 100 pairs, though it has not yet been revealed how Nike plans to distribute the sneakers. The Kyrie/Uncle Drew Wheaties box will begin arriving at stores this month, ahead of Kyrie's "Uncle Drew" film which hits theaters on June 29.
Take a look at the shoes and the special edition packaging in the video below.