Less than 24 hours after Kylie Jenner officially announced her new partnership with Adidas, the brand rolled out a new campaign starring the 21-year old mogul in promotion of the Adidas Falcon sneaker.
Jenner has recently shared several images of the Adidas Originals Falcon with her 114 million instagram followers, including a special edition pair created for her baby Stormi. Yesterday, she posted a new colorway on her IG story along with the announcement of her Adidas deal: "So excited to announce that I am officially an #adidas_Ambassador #createdwithadidas @adidasoriginals."
When asked about her involvement in the Adidas Originals’ FW18 Falcon campaign, Jenner said “I’ve always loved adidas and it’s exciting now being part of the Originals family, especially for Falcon.”
The updated Adidas Falcon is an updated take on the original sneaker, the Adidas Falcon Dorf, which came out in 1997 - the same year that Kylie was born. The kicks are expected to release on September 6 and it is believed they will carry a $100 price tag.
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