In his post-NBA career, Kobe Bryant is making a run for sneaker supremacy, and he won't rest until he accomplishes said goal. Yesterday we debuted Bryant's "Kobe AD," the living legend's twelfth sneaker and first since retirement. Today we bring you a video of Kobe himself unboxing and explaining the allure behind his latest Nike signature.

Linking up with Jacques Slade, Bryant lays down the law of why his latest shoe is a step beyond the already existing products available, asserting that Kobe and his team "don't compromise," and that they aren't willing to sacrifice lightness for stability. Does Kobe have a shot at the Air Jordan crown?

The Nike Kobe A.D. won't be in stores until November 22, but you can check out the sneaker's promotional vid right now below.