TDE held its third annual Holiday Concert and Toy Giveaway in the Nickerson Gardens Projects in Watts.
The entire West Coast label, TDE, helped spread hip hop Christmas spirit in their hood in Los Angeles. Kendrick Lamar, ScHoolboy Q, Isaiah Rashad, SZA and Lance Skiiiwalker were on hand performing the label's top hits. Kendrick performed an impromptu freestyle over Jay Rock's "Vice City."
Many celebrities, including former basketball star Baron Davis and radio host Big Boy, attended the festivities.
After the event, Kendrick took photos with many fans in the crowd. He will be performing in Las Vegas on December 31.