Kendrick Lamar makes us say "damn" with DAMN. first week sales.
Kendrick Lamar's DAMN. continues to set records, including 2017's biggest sales week thus far. According to Billboard, K.Dot is projected to sell between 530,000 to 550,000 equivalent album units, which would also set a personal best for the Compton rapper. The 2017 bar was previously set by Drake, whose More Life playlist totaled in 505,000 sales during the week of March 23rd.
In an era where streams are the new sales, these are some seriously big numbers for both Drizzy and Kendrick. The rappers have a devout following of do-or-die defenders, and this sales battle will inevitably lead to some heated discussion. Still, the fact remains that the 2017 charts have been dominated by hip-hop artists, which is a definite W for the community as a whole.