Last week we saw The Source unveil their cover for "Man of the Year," giving 2 Chainz the title, and today they announce their "Rookie of the Year."

Kendrick Lamar nabs the title and cover. Peep his cover below, as well as a behind-the-scenes look at his photoshoot.

A brief excerpt from the interview- Kendrick Lamar on his religious beliefs at a young age: "We couldn't believe something we didn't know about. As a kid, all we seeing is street shit... When you see one of your partners get smoked and that same day you have someone coming to you preaching to you asking you, 'Do you believe in God?,' it gives you a [different] outlook."