Kendrick Lamar shows a young man the value of hard work.
A few years ago after losing the Grammy Best Rap Album to Macklemore & Ryan Lewis' The Heist, Kendrick Lamar scored 11 nominations for the 2016 Grammys. He celebrated by putting together a short vignette called "Hard Work."
Directed by Dave Meyers and the Little Homies, the video follows Kendrick and a young friend, who is amazed by all the people coming up and showing Kendrick love.
"You famous, man, the kid says.
"Nah, he just recognize hard work," replies Kendrick.