Painful in more ways than one.
No one likes to fall off their bike and have it seen by over 4 million people.
Unfortunately, it was Kendall Jenner's turn to taste that kind of infamy on social media, after Khloe Kardashian posted a video on her Instagram account of Kendall trying to stop her bike but face-planting instead.
Of course, this drew the wrath of social media users, who were quick with some hilarious responses.
This video of Kendall Jenner riding a bike in gravel is a visual representation of my semester pic.twitter.com/bo1j8cj0Rz— Little M💜 (@MightBeMadison) May 16, 2017
Dude @KendallJenner is so awesome like the type of person you wanna go on a bike ride with 😊— Yung Puto (@IMONEUGLYMF) February 5, 2017
Some people also came up with some new commercial ideas for Ms. Jenner.
Kendall Jenner riding a dirt bike while doing a kick flip over a nine stair *dew the dew* now that's a fuckin commercial— Dan Curtin (@dan_curtin) April 4, 2017
Sure, it happens to everyone, but that doesn't make it any less funny.