Kanye West's new Yeezy campaign is all over the NYC subway system.
The Yeezy 6 promotional campaign is quite possibly its biggest yet. The major theme incorporates Kanye's wife Kim and a cult following acted out by a score of models who have gone undercover in drag pose to mimic her likeness. There isn't much else to go on based on the images itself.
The campaign features posters recreating faux-Instagram posts, each post containing an Kim Kardashian clone clothed in new Yeezy gear. The posters were mounted early Friday morning, on various surfaces in the New York subway system. Some of the models involved in the campaign include Paris Hilton, The Clermont Twins, Abigail Ratchford, Sami Miro, Sarah Snyder, and Yovanna Ventura.
The campaign is meant to make certain allusions but not paint a complete picture of what the line will look like, or come to embody in essence. Kanye West, it should be noted, is a conceptual genius. He would rather move with ease and style, than just print out a press release.
Check some of the images below.