Kanye West To Debut New Music In Beats By Dre Ad During NBA Finals

Kanye West will debut new music during Game 6 of the NBA Finals, tonight, in a Beats By Dre commercial with Sha'Carri Richardson.

BYCole Blake
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Kanye West is officially debuting a new track tonight during Game 6 of the NBA Finals, Beats By Dre announced on their Twitter. The announcement comes amidst growing rumors of a new project from West releasing in the immediate future.

"Tonight. Game 6," the account succinctly wrote. In addition to West, they also tagged American track and field sprinter, Sha'Carri Richardson, who was infamously suspended from Olympic competition for testing positive for marijuana use. Complex has previously reported that the new song will debut in a trailer for Beats By Dre headphones with Richardson.

Dimitrios Kambouris / Getty Images

Any further details about the track or the upcoming album are just speculation at this point.

However, earlier Tuesday, Chris Brown, who has previously collaborated with West for his hit "Waves," hinted that he is going to be featured on West's project. "Dat Yeezy and Breezy [eyeballs emoji]," he said in an Instagram story, earlier in the day. Those who have heard the album have claimed to expect appearances from Lil Baby, Travis Scott, Westside Gunn, Playboi Carti, and more.

West is also rumored to be bringing a "Donda Experience" to Rolling Loud Miami this weekend, on Sunday, July 25th.

Game 6 of the NBA Finals between the Phoenix Suns and Milwaukee Bucks tips off at 9:00 PM.

https://twitter.com/_/status/1417577574625067015


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About The Author
Cole Blake is currently an Editor at HotNewHipHop based out of Brooklyn, New York. He began working at the site as an intern back in 2018 while studying journalism at St. John’s University. In the time since, he’s graduated with a bachelor's degree and written extensively about a wide range of topics including pop culture, film & television, politics, video games, sports, and much more. He’s also covered music festivals such as Gov. Ball and Rolling Loud. You can find him publishing work for HNHH from Monday to Wednesday or on weekends. On the sports front, Cole’s a passionate NBA and NFL fan with his favorite teams being the Indianapolis Colts and Los Angeles Lakers. He also roots for the Yankees whenever he finds himself at Yankee Stadium or the Red Storm when in the company of other SJU alumni. His favorite hip-hop artists are billy woods, Earl Sweatshirt, Cam’ron, MIKE, and Mach-Hommy.