Kanye West Prepares For "DONDA" Launch In Atlanta In New IG Post

Kanye West shares a new photo from Mercedes Benz Stadium ahead of the release of "DONDA."

BYAron A.Jul 21, 20212.8K Views

It's officially Yeezy Season and Def Jam's confirmation of the release of DONDA rids anxieties that this could possibly be a false alarm. Kanye West's rollout has, once again, taken an unconventional approach, though the masked identity is familiar. Over the past few months, we've received multiple updates on 'Ye's next project from affiliated sources without the Chicago artist's confirmation.

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Yesterday, all of the speculation surrounding the release of DONDA was addressed with the announcement of a live listening party at Atlanta's Mercedes-Benz Stadium. This arrives just days after he debuted the album in front of a crowd that included Justin LaBoy and Kevin Durant. Today, he took to IG with an update on Thursday's event. He shared a photo of himself posted up in the center of the Mercedes Benz Stadium without any stage setup.

Ye has surprisingly been quiet in the lead-up to his new album which is certainly a change of pace in comparison to Ye and Jesus Is King. However, he did debut a brand new single off of the project titled, "No Child Left Behind" during the NBA Finals. The Beats By Dre-sponsored ad boasted an appearance from Sha'Carri Richardson and formally announced 'Ye's album.

Rumored appearances on DONDA include Travis Scott, Griselda, Lil Baby, Playboi Carti, and more.

Are you excited about DONDA? Let us know in the comments.

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Aron A.

Aron A. is a features editor for HotNewHipHop. Beginning his tenure at HotNewHipHop in July 2017, he has comprehensively documented the biggest stories in the culture over the past few years. Throughout his time, Aron’s helped introduce a number of buzzing up-and-coming artists to our audience, identifying regional trends and highlighting hip-hop from across the globe. As a Canadian-based music journalist, he has also made a concerted effort to put spotlights on artists hailing from North of the border as part of Rise & Grind, the weekly interview series that he created and launched in 2021. Aron also broke a number of stories through his extensive interviews with beloved figures in the culture. These include industry vets (Quality Control co-founder Kevin "Coach K" Lee, Wayno Clark), definitive producers (DJ Paul, Hit-Boy, Zaytoven), cultural disruptors (Soulja Boy), lyrical heavyweights (Pusha T, Styles P, Danny Brown), cultural pioneers (Dapper Dan, Big Daddy Kane), and the next generation of stars (Lil Durk, Latto, Fivio Foreign, Denzel Curry). Aron also penned cover stories with the likes of Rick Ross, Central Cee, Moneybagg Yo, Vince Staples, and Bobby Shmurda.