Kanye West & Balenciaga Raise $1M For DMX's Family With Tribute T-Shirt

Yeezy & Balenciaga's DMX tribute t-shirt raises nearly $1M for X's family after reportedly selling out in 24 hours.

BYAron A.Apr 26, 20213.3K Views

Kanye West had a rather surprising role in this weekend's home-going celebrations for DMX. Ahead of the memorial held at Barclays Center, Yeezy Brand and Balenciaga unveiled a tribute t-shirt that was commissioned by 'Ye. It was released on Saturday while the memorial service began and quickly racked up nearly $1M in profit, sources close to 'Ye told TMZ. At $200 a shirt, the DMX t-shirt sold out in 24 hours and Balenciaga already said that the proceeds from the sales will go towards X's family.

Johnny Nunez/Getty Images

'Ye's involvement in the memorial service was deeper than the tribute t-shirt and Sunday Service Choir's performance. As Swizz suggested on Saturday, Kanye West and the Yeezy tea designed the stage. Kanye enlisted Akeem Smith to help with the design which included an upside-down pyramid-like set. Images of X were displayed on screens surrounding both above and below the stage during the performances from Sunday Service.

X's casket was driven to the Barclays Center on a Monster Truck with the Ruff Ryders appropriately riding behind. The funeral procession shut down traffic in New York City. NYPD said that road closures would begin at 12. Along with Kanye's touch on the memorial service, Nas, Ruff Ryders including The LOX and Swizz Beatz, and X's children all delivered speeches.

In related news, New York State has officially declared Dec. 18th Earl "DMX" Simmons Day. Read more about that here.

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Aron A.

Aron A. is a features editor for HotNewHipHop. Beginning his tenure at HotNewHipHop in July 2017, he has comprehensively documented the biggest stories in the culture over the past few years. Throughout his time, Aron’s helped introduce a number of buzzing up-and-coming artists to our audience, identifying regional trends and highlighting hip-hop from across the globe. As a Canadian-based music journalist, he has also made a concerted effort to put spotlights on artists hailing from North of the border as part of Rise & Grind, the weekly interview series that he created and launched in 2021. Aron also broke a number of stories through his extensive interviews with beloved figures in the culture. These include industry vets (Quality Control co-founder Kevin "Coach K" Lee, Wayno Clark), definitive producers (DJ Paul, Hit-Boy, Zaytoven), cultural disruptors (Soulja Boy), lyrical heavyweights (Pusha T, Styles P, Danny Brown), cultural pioneers (Dapper Dan, Big Daddy Kane), and the next generation of stars (Lil Durk, Latto, Fivio Foreign, Denzel Curry). Aron also penned cover stories with the likes of Rick Ross, Central Cee, Moneybagg Yo, Vince Staples, and Bobby Shmurda.