"Jurassic World" pulls in brontosaurus-sized profits.
In a world dominated by Marvel super hero films and Star Wars spin offs, only one franchise has managed to hold back the Disney onslaught. When Jurassic World was released, it opened to a gargantuan $208.8 million, and steadily becoming the 5th current highest grossing film of all time.
That being said, a franchise is only as good as it's next sequel, and it seems that Jurassic World: Fallen Kingdom has not disappointed in that regard. According to Deadline, the new dinosaur disaster flick opened this weekend with a massive $150 million at the box office. Obviously this doesn't compare to the opening of its predecessor, but it's still enough to place itself as the second highest box office opening for Universal ever, only trailing the first.
This opening comes after an incredibly massive marketing and media push on behalf on the film. Ads for the movie have appeared on all sorts of products such as Doritos, Dr. Pepper, and Skittles. They even went so far as to make an animatronic tyrannosaurus rex to deliver packages for Amazon. The marketing budget for this film was reportedly more than double that of the first, but it still couldn't cross the original in ticket sales.
Pixar's Incredibles 2, which managed to gross over $180 million in its first weekend, had a chunk of its profits ripped away by Jurassic World's debut, leading to a 56% decrease in profits going into its second weekend.
Have you seen Jurassic World: Fallen Kingdom yet? What did you think about it?