Champs Sports has just launched the third installment of its “The Moment” franchise, featuring Atlanta Falcons wide receiver Julio Jones and Migos.

“The Moment” is a Champs Sports franchise that provides a platform for professional athletes to share inspirational stories rooted in their personal journeys to success through musical collaborations.

Inspired by his past, focused on his future, and living in “the moment,” Julio quickly leads the audience through his journey, beginning with him walking through an Atlanta neighborhood in Under Armour gear while Migos' "11 Birds" plays in the background.

Check out "The Moment" ft. Julio and Migos below, as well as some images from the shoot.