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Juicy J "Rubba Band Business: The Album" Review

  Dec 15, 2017 14:37
  8.3K Views
EDITOR RATING
75%
Golden x 4 /  Broken x 0
Unanimous
AUDIENCE RATING
81%
61 votes
Rate
74%
Karlton Jahmal
the production and the features are the best parts
Juicy J delivers a solid effort that shines at moments, but lacks the aggression and instant banger appeal of previous projects. TM88, Metro Boomin, Lex Luger, and Mike Will Made craft gorgeous instrumentals on 'Rubba Band Business: The Album' while Offset, Tory Lanez, Wiz Khalifa, Ty Dolla $ign, and others elevate the project with their appearances.
52
75%
Aron A.
Juicy J doesn't disappoint
The thing about Juicy J and why he's so legendary is that he's one of the few OG's that has evolved with the times. On "Rubba Band Business," he delivers drug-fueled, band poppin' bangers while using his ear for production and features to flesh it out. While it's nothing groundbreaking, it's a project that delivers exactly what the people wanted from Juicy J.
70
74%
Mitch Findlay
J plays it safe
Juicy J is a mainstay in the game, and unlike some of his compatriots, the Three 6 Mafia emcee has actively embraced hip-hop's new generation. It's refreshing to see him working with artists like Denzel Curry and $uicideboy$, who are well suited to J's brand of dark trap bangers. Ultimately, "Rubba Band Business" isn't exactly breaking any new barriers, but that's okay - the Oscar winning rapper excels at what he does, resulting in a solid project from front to back. However, "Highly Intoxicated" set the bar so high, it can't help but feel like "Rubba Band Business" falls short on the sheer basis of comparison.
61
75%
Chantilly Post
Juicy doing what he does best
Juicy J is good at delivery bangers that don’t necessarily hold much lyrical depth. He gives the tunes you can bump to and that’s what’s most appreciated. Metro Boomin and Mike Will Made It did him good on the production of this tape, and the features up the rating for the album even more. A favourite solo track is “Buckets” that adds to the consistent, crafted flow of the album.
72
Juicy J's fourth studio album has its stand-out moments, but ultimately falls short of expectations.

Rubba Band Business: The Album is exactly what you might expect from a Juicy J project: lyrics about drugs and money layered over production from Metro Boomin, TM88, Lex Luger, and Mike Will Made-It. Earlier this year, Juicy dropped the Highly Intoxicated mixtape, and the chemistry between Juicy and The $uicideBoy$ was reminiscent of the classic Three 6 Mafia Sound. Despite lacking the aggressive edge of Highly Intoxicated, Rubba Band Business' production remains solid throughout, and Juicy consistently reminds us that he’s a rap veteran and should be respected as such.

“Flood Watch,” featuring Offset of Migos, exemplifies Juicy's aptitude for making great turn up music, as TM88 lays down an enjoyable piano loop that doubles as chill track and a party record. Offset delivers one of his more memorable appearances of the year, and his comparison of smoking “bomb” to ISIS is a creative and funny display of the winning Migos personality. Juicy’s boss and labelmate Wiz Khalifa appears on two tracks back-to-back, “Too Many,” and “Ain’t Nothing.” The former is by far the superior of the two, with a standout verse from Denzel Curry and production from Murda Beatz, the Canadian mastermind behind Drake’s “Portland.” Unfortunately, Wiz delivers an uninspired chorus, but Denzel and Juicy mesh well together over the slightly Hispanic sounding instrumental.

Offset, Wiz, and Denzel are but a few of the artists that Juicy employs to paint his portrait of debauchery and lavish living. Travis Scott assists the Trippy One on “No English,” another standout record. As expected, La Flame's chorus will penetrate your brain, and play on repeat in your mind for days on end. Even the Tory Lanez assisted “On & On” sounds amazing, although I initially skeptical about the collaboration. Surprisingly, the least enjoyable feature was A$AP Rocky’s appearance on “Feed the Streets.” To be fair, Project Pat’s verse on the track is forgettable as well, but Rocky and Juicy usually work so well together. This time, their collaboration seemed uninventive and formulaic. 

Although Juicy does have entertaining solo tracks like “A Couple” and “Hot As Hell,” the rest of his unaided songs feel a bit stagnant. "Dodgin’ the Snakes" has a decent beat, but Juicy’s flow is lackluster, and “Only One Up” feels like it belongs on a mixtape from a few years back. By the time Rubba Band Business ended, I couldn't help but feel robbed. Highly Intoxicated was such a great Juicy project, while Rubba Band Business simply feels inconclusive.  The Trippy One continues to stick to the same methods that launched his solo career, although nothing even comparable to “Bandz A Make Her Dance,” or “Bounce It” graces  this album. Instead, we get a slew of formulaic party records, with a few bangers stashed in between. The features and the production are the best parts of Rubba Band Business, and while Juicy shows flashes of brilliance, he ultimately falls short of creating the album that we know he’s capable of.

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Reviews Music News new album Juicy J rubba band business: the album Travis Scott Offset Wiz Khalifa Denzel Curry TM88 Mike Will Made It Lex Luger Ty Dolla $ign A$AP Rocky Metro Boomin Murda Beatz album review
14 Comments
top comment
snorlax
- Dec 15, 2017

U say no to rachet pussy juicy j cant

deeez nuuuts!
- Dec 17, 2017

it really wasn't that bad. some of you have to realize to have certain expectations for artists in order to enjoy the music, nobody is expecting classic material when listening to artists like Juicy J you just gotta enjoy it for what it is

RockyMountainTrill
- Dec 16, 2017

I'm not gonna lie, Highly Intoxicated would have made a better album then RBB. Really disappointed!

HisNameIs_Bill
- Dec 16, 2017

Sad when Rocky and Denzel's verses are better than your entire album.

Music 247
- Dec 16, 2017

It’s not Stay Trippy and it also wasn’t worth the four year wait. It has its gems, but realistically it wasn’t what I was hoping for

KGirt
- Dec 15, 2017

Who are all these new editors? Bet they better than Matt F bitch ass tho

Playboy X
- Dec 15, 2017

Agreed with hnhh score 75%

peachyice7
- Dec 15, 2017

Didn't lack shit to me🤷 100%juicy🔥🔥🔥

Designer Drugs
- Dec 15, 2017

Rubba band business shoulda been soley produced by lex luger as were the ither two that laid the foundation of this album.. thats why i was disappointed

ScHoolboy Juicy
- Dec 15, 2017

Juicy about to drop the Shutthafuckup mixtape produced by $B. For a guy who has been in the game since 1989, his consistency and ability to stay relevant is incredible. Gotta give one of the GOATS more love than a 75, especially with On and On, Too Many, and Feed These Streets.

BELLY
- Dec 15, 2017

I went in with Tory & Juicy, FUCK YOU hotnewhiphop

snorlax
- Dec 15, 2017

U say no to rachet pussy juicy j cant

mr sir
- Dec 15, 2017

disappointed that half the album was songs that already dropped awhile ago, but no one can deny juicy j still got it.

Lil Wayne's teeth
- Dec 16, 2017

2 songs, dude.

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