Juicy J and ASAP Rocky offer up "Scholarships" in their new video.
Juicy J's last album, Stay Trippy was his first as a solo rap star, and did a great job of staying faithful to his Memphis rap beginnings, while adding a bit of a pop flavor at times. It's not entirely clear why Juicy works so well over more pop-minded production 9, but "Dark Horse" is certainly proof, as are the few tracks on the album which tastefully incorporate EDM into his sound.
Scholarship is one of the two Dr. Luke (producer behind Ke$ha, Katy Perry, etc.) helmed songs, and of course makes it one of the most destined for crossover appeal.
The video follows the narrative of the song pretty faithfully, with Juicy and Rocky endorsing those strippers. Could this be a late hit for Juicy following the success of his Katy Perry collab?