The internet's unsung hero JPEGMAFIA has returned to the fold. Today, in the midst of concluding his European tour, JPEG has delivered "Puff Daddy," produced by Kenny Beats.
Kenny Beats continues to establish himself as a household name, after lacing Vince Staples' FM! from start to finish. Here, the California producer conjures up a glitchy aesthetic, aggressive 8-bit driven by piercing synthesizers and distorted percussion. It's the perfect backdrop for a rapper like JPEG, who brings an unrestrained, dynamic methodology to his verses.
Lyrically, the Veteran rapper delivers a solid turn, picking up steam as the single progresses. "Give a fuck 'bout what you moving, I'm on your couch like Rick Rubin," sneers JPEG, "all of these cops, n***a who shooting? Bitch we strapped like Duke Nukem." Though it's ultimately unclear what this one has to do with Diddy's former moniker, the Bad Boy mogul's presence remains entrenched by way of "Take That" ad-libs. Peep the track now.
Give a fuck 'bout what you moving
I'm on your couch like Rick Rubin
All of these cops, n***a who shooting?
Bitch we strapped like Duke Nukem