Paris Saint-Germain, the world’s fastest-growing soccer club, today announced a ground-breaking three-year agreement with Jordan Brand, which will see Neymar, Mbappe & other PSG players outfitted in Jordan Brand gear on the pitch for the first time. Additionally, the two powerhouses have created a collection of over 90 performance, training and lifestyle products.
The Jumpman will make its UEFA Champions League debut this season on both PSG home and away jerseys during their European campaign.
Says Michael Jordan: “Jordan Brand and Paris Saint-Germain share a distinct position in sport and style, so to partner with the club is a natural fit. We’re excited to unite these two passionate communities by putting the Jumpman on the chest of Paris Saint-Germain to continue fuelling the energy for sport and style globally.”
Neymar added: “For me the Jordan Brand means phenomenal, magic, irreverent. It is perfect for Paris and for the Champions League. It is a huge responsibility to carry Jordan’s name on a shirt and we look forward to an excellent season. Two partners that are champions, both Paris and Jordan, so I really hope this connection brings us many titles.
While Nike remains Paris Saint-Germain’s long-term kit manufacturer, this new innovative deal with Jordan Brand will boost the club’s visibility worldwide, especially in Asia and North America, confirming Paris Saint-Germain’s place in the top tier of global sports merchandise sales.
By the end of the 2018-2019 season, the collection will include over 90 items from performance, training and lifestyle. According to Nike, it will be the first time a football club has launched such a diverse and innovative collection and over 100 exclusive boxes have been sent to a select group of personalities from the worlds of entertainment and fashion.
The Paris Saint-Germain x Jordan collection will be available via PRE-ORDER from September 13 on store.psg.fr/Jordan, and from September 14 in the Paris Saint-Germain online and official stores, including the brand-new boutique opened with Edifice in Tokyo, as well in the Nike/Jordan stores.
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