"We challenged our designers to push the limits while staying true to the brand’s DNA."
Jordan Brand has officially unveiled the latest chapter of Michael Jordan's signature sneaker line, the Air Jordan 32. Leaked images of the Air Jordan 32 surfaced this week including a black and red "Bred" rendition as well as an all-red "Rosso Corsa" joint, but today the brand introduced the Air Jordan 32 Low as well.
And once again, the reigning NBA MVP, Russell Westbrook, is the face of the new Air Jordan sneaker, which is "inspired by the essence the Air Jordan 2 but filled with its fair share of more-than-meets-the-eye tech."
Here's what Westbrook, Michael Jordan and Air Jordan 32 designer, Tate Kuerbis, had to say about the brand new Air Jordan signature. Per Nike,
"The Air Jordan game shoe line has always produced some of my favorite shoes,” says Jordan family member and reigning MVP Russell Westbrook. “The XXXII is a great combination of performance and style. The way I play demands that I have the best performing sneaker on my feet and style is something that is engrained in me as a person and player."
“We’ve always explored new materials and technology to create the best game shoe. That was evident when we went to Italy to make the II, and it still rings true today. On the XXXII, we challenged our designers to push the limits while staying true to the brand’s DNA,” says Michael Jordan.
"With Jordan shoes, we obsess the style in a way that puts many of the performance elements under the hood, so to speak,” explains the XXXII’s designer, Tate Kuerbis. “For example, I wanted to make the laces just disappear into the knit structure, but inside there is a whole harness system with webbing that really locks down your foot."
Some product specs include:
Upper: Nike Flyknit upper featuring high-tenacity yarn that combines stretch, support and zonal lockdown.
Cushioning: Tuned-up Flight speed technology unleashes the energy of zoom air units
Traction: A herringbone traction pattern, spelling out "XXXII," delivers multidirectional grip
As announced today, the Air Jordan 32 will make its retail debut on September 23rd in the all-red "Rosso Corsa" colorway, which serves as a nod to the shade of red used by Italian racing cars, "Rosso Corsa." The "Bred" edition of the Air Jordan 32 will hit retailers on October 18th, as will the low-top black and red colorway. The Air Jordan 32 will retail for $185, the Air Jordan 32 Low for $160.