Reebok yesterday revealed J.J. Watt's second signature sneaker, the JJ II, which hit retailers today in a black/white colorway for $99 - a nod to the # JJ wears on the field.

In an effort to bring some more awareness to the Reebok JJ II, the Texans' defensive end subtweeted Lonzo Ball and the Big Baller Brand, saying his shoes are "400 dollars less than some shoes" and "100% more effective."

J.J. also added that unlike some, he actually wears his sneakers - once again referencing the Lakers' rookie who has recently been taking the court in Kobe's Nike sneakers and James Harden's Adidas kicks.

Check out J.J's tweets below and take a closer look at the Reebok JJ II right here.