J.I.D x Westbrook commercial to air during tonight's Thunder v Lakers game.
Russell Westbrook's second signature performance sneaker, the Jordan Why Not Zer0.2, has finally been revealed in detail along with a January 10th release date.
In promotion of the upcoming release, Jordan Brand tapped J.I.D for an upcoming commercial which will be shown during tonight's Oklahoma City Thunder vs Los Angeles Lakers game at 10:30pm on ESPN.
According to Nike, Westbrook's second signature performance sneaker is a reflection of this: The design may seem chaotic, but Westbrook planned every element of it with a specific purpose in mind.
The first colorway of the Why Not Zer0.2, dubbed “Future History,” features a vibrant color-blocking, with each color referencing a uniform that has helped define Westbrook's career.
"Every colorway has a meaning behind it that is special to me," says Westbrook. "With the Why Not Zer0.2, I wanted to take that storytelling to the next level with an exposed tag that helps illustrate the meaning behind the colors used."
Additionally, Westbrook also used a black block on the midsole to honor late best friend, Khelcey Barrs III.
"It’s become a tradition for me to honor Khelcey by writing 'KBIII' on my game shoes. Each colorway of the WhyNotZer0.2 will have a designated area for me to write that on. I want people who wear my shoe to understand that playing with a purpose bigger than yourself is important," says Westbrook.
The Why Not Zer0.2 releases in men’s sizes globally on January 10 and in all sizes later this month. Check out some additional images in the posts embedded below.