Looks like #NewRules are still in full effect as Jay Z is set to premiere his new art film on HBO next Friday night.

Earlier this month, Jay-Z took over the Pace Gallery in New York City to shoot a visual for his track ‘Picasso Baby’ and performed it for 6 hours if you remember. Instead of premiering the clip on YouTube, Jay-Z has partnered up with HBO to air ‘Picasso Baby: A Performance Art Film’ on Friday, August 2nd at 11PM. He will also make an appearance on Real Time with Bill Maher at 10PM. Tonight, Jay delivers the official trailer for the upcoming HBO special (seen below).

Check out the official trailer below.