Jay Z's Roc Nation Sports agency decided to go big for their first-year anniversary, by taking over New York's Times Square with a massive banner.

They also held a dinner in celebration of the anniversary at the infamous TAO restaurant in NYC, where familiar Roc Nation faces made an appearance, including Rihanna, and of course Roc Nation Sports signees like Robinson Cano, C.C. Sabathia, Hakeem Nicks, and Victor Cruz.

The newest endeavor from Hov found no lack of success this past year, signing athletes like Cano, Sabathia and more. Obviously the ready-made affiliation to the music mogul and his label didn't hurt.

Take a look at the Times Square banner in Roc Nation's tweet below.

[via Complex]