Many probably noticed the 4:44 promotion included the Puma brand logo, but now it's officially supporting Jay-Z and his team as they embark on a huge tour to support the album.

"We can confirm that PUMA is working with Jay-Z on his upcoming tour and other collaborative projects," a representative told Billboard. "More details will be shared at the appropriate time."

Puma and Jay-Z have always had a close relationship and the help is undoubtedly going to be beneficial to both sides. Who's copping tickets to see HOV as he rolls through your city?