Jay-Z says that he wanted to make the design "classic and strong."
In an interview with MTV News, Jay-Z explained the design. "I wanted to make it really classic and strong; a throwback to Brooklyn and what we're about. It's real gritty and we're not about flash — well, sometimes. Just the roots of Brooklyn as this very bold, strong, simple logo," he explained.
He continued, "It was really a take off the old subway signs, if you look at the old subway signs they were in black and white. It was that strong, beautiful, iconic black and white. I wanted to pick something that would stand the test of time and be here forever."
Watch the video clip below for the full interview.
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