"One minute you’re on top of the world and the next it’s all different."
After his reign at the top from roughly 1999-2002, Ja Rule's career took a nosedive, due in part to his beef with 50 Cent and G Unit. You couldn't blame him for feeling a little bitter, but a new Foot Locker ad reveals that he has no ill feelings about the strange course his life has taken.
In the ad, which celebrates Foot Locker’s fifth Week of Greatness series, Ja Rule is driving with a group of guys ruminating on the successful Foot Locker event.
"You can't take sustained greatness like that for granted. It's so hard to achieve," Ja tells the rest of the car. “Once you find greatness, you hold on to it. You can lose it just like that. One minute you’re on top of the world and the next it’s all different.”
It is then revealed that Ja Rule is not a friend of these men, but rather their Uber driver. “And don’t forget to rate me five stars!" he reminds them as the exit his vehicle.