J. Cole's inspiration for "ATM" came from old school Busta Rhymes videos.
For the past two weeks, J. Cole has been dominating the music industry and the internet as a whole. His album, K.O.D came through within the span of a week and reaffirmed why he's one of the greatest artists of our generation. In addition to delivering a dope album, the visuals he's released for the project have been extremely well done. A few hours after the album's release, he unveiled the first visual off the project for "ATM" which seemed to take a page out of old Busta Rhymes' visuals. The rapper took a moment on Twitter to thank the Flipmode emcee for inspiring it.
Busta Rhymes took to Instagram to share comparative shots of his video for "Gimmie Some More" and J. Cole's "ATM." He saluted the Fayetteville emcee for paying homage to him. J. Cole later took to Twitter to share some love back. "Flipmode is the greatest. Thank you for the inspiration big bro." He wrote. Busta undoubtedly had some of the most innovative music videos of the 90's and his influence is still seen today. Dave East even tapped into his inner Busta Rhymes for the Wiz Khalifa assisted video for "Phone Jumpin."
In addition to dropping "ATM" video, he's also released the video for "Kevin Heart" featuring Kevin Hart. However, it might be a little while until we get another video off of K.O.D. The rapper took to Twitter last night to respond to some fan questions. One fan inquired whether he filmed all of the videos for the project yet to which he replied, "No not yet. had to let my bank account replenish cuz the first 2 was mad expensive."