They've teamed up with Netflix too.
Instagram took to Twitter yesterday (something that will never sounds less weird) to clear up some issues that users are apparently experiencing with the platform. A rumour has been going around the internet that, because the Instagram feed isn't chronological (and hasn't been for quite some time), that the reach of your photos are limited to 7% of your followers. Big Brother Instagram, reading our collective minds, say that they've "noticed an uptick in posts about Instagram limiting the reach of your photos to 7% of your followers, and would love to clear this up."
Instagram says that this is completely untrue and that we, the users, determine what we see: "what shows up first in your feed is determined by what posts and accounts you engage with the most." They don't clarify what they mean by engage (liking photos? or just lurking?), but they do identify "other contributing factors such as the timeliness of posts, how often you use Instagram, how many people you follow, etc." They go on to say that "if you keep scrolling, you will see them all," but people are still annoyed that the company is meddling in the way they see content and are shocked that Instagram can't just read the room and return to the simple, chronological feed:
It's worth looking at the thread, every single reply is asking for the exact same thing.
In a move that will likely be much more popular, Instagram teamed up with Netflix and now allows users to share what they're watching directly from the Netflix app to their stories, similar to sharing function on Spotify: