Pancakes at your front door.
It's IHOP's 60th birthday today. Although the International House of Pancakes shocked its customers when they decided to change their name from IHOP to IHOb, they're back to focusing on what really matters. Pancakes. For their birthday, IHOP is offering customers $0.60 short stacks. Along with the cheap and delicious deal, IHOP has also announced a partnership with DoorDash. According to USA Today, the new delivery partnership will be an expansion of the IHOP ‘N Go program, and will be offered at 300 stores nationwide to start.
IHOP President Darren Rebelez stated, “This is really the next step in our broader strategy that we started working on about two years ago with going after the off-premise occasion. We were hearing from our guests that they wanted to enjoy IHOP food at home or wherever else they wanted to go.” The thought of having fresh pancakes delivered to the front door is enough to get your stomach growling. IHOP is not the first to jump on the delivery service wagon, but Rebelez isn't worried about their timing. “We weren’t necessarily interested in being the first to do it,” he said. “We just wanted to make sure we did it right.” Isn't that a Drake line?