Ice Cube Reveals Plans For A 3-On-3 World Cup

Ice Cube has big plans for his BIG3 basketball league.

BYAlexander Cole
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Ice Cube's BIG3 basketball league has seen tremendous growth over the past four years and he doesn't intend on slowing down anytime soon. This season, the league went international for the playoffs as the Final 4 was played in Nassau, Bahamas at the Atlantis Paradise Island resort. It is one of the most beautiful places on earth and the championships were an overwhelming success as the Trilogy took home the title.

Now, Cube is looking to go bigger with his league and if you're a fan, there is a lot to be excited about. In an exclusive interview with HotNewHipHop, Cube spoke about his big plans for the league and how in the future, he wants to host a tournament called the "Big Cup" where teams from around the world could challenge the BIG3 in 3-on-3 basketball.

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"More teams," Cube said when asked what he envisions for the league. "We're working on what we call the Big Cup, which is like the World Cup, but for 3-on-3 basketball. We invite countries from all over the world, submit teams and play the BIG3 rules. See who's the best in the world for real. And you know, just grow the brand, grow the fan base, make our sponsors happy. Make our partners, our players, and coaches, happy."

These are certainly ambitious goals although that is par far the course when it comes to Cube. He believes in his brand, and at this point, he has every reason to.

You can check out our full interview with Ice Cube below, or right here.


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About The Author
Alexander Cole is the current Managing Editor of HotNewHipHop. He started at HotNewHipHop back in 2018 where he began as a Sports and Sneakers writer. During this time, he has shown an expertise in Air Jordans, Yeezys, and all things that have to do with Nike. His favorite kicks are the Air Jordan 1 High OG, the Air Jordan 4, the Air Jordan 6, and the Adidas Yeezy Boost 350 V2 in the "Beluga 2.0" colorway. Although his collection might not be the biggest, he is always looking to add new styles to it. When it comes to sports, Alex has a particular interest in the NBA and the NFL. His favorite teams are anywhere LeBron goes, and the Kansas City Chiefs. As a Montrealer, the Montreal Canadiens hold a special place in his heart, even if they haven't won the Stanley Cup in his lifetime. Alex also works for the Concordia Stingers, where he provides play-by-play and color commentary for the football, hockey, and basketball teams His favorite hip-hop artists are Kendrick Lamar, Playboi Carti, Travis Scott, and Lil Uzi Vert.