Kanye West’s longtime barber and associate, IBN Jasper, has today announced his very own brand, Stratica International.

IBN Jasper was the first to debut the original Yeezy Boost years ago and he has since collaborated with Diamond Supply, but now he'll be making his own sneakers as part of the brand he founded two months ago. He took to instagram today to reveal images of the shoes which have apparently been dubbed the “BRT," short for Broadway Rally Trainer.

"I founded my own brand 8 weeks ago @stratica.international ... This shoe was only an idea that existed in my Adobe Illustrator 2 months ago, and now, to hold the physical object in my hand is a great feeling! I’ve still got some work to do, but this is a good start to an idea with no limitations!"

The kicks feature a white leather upper accompanied by a range of colors including purple, red, black and seafoam green. A midfoot strap and a gum outsole round out the Stratica BRT.

Release details and pricing information have not yet been announced but you can check out early images in the posts embedded below.